Kellogg’s Frosted Flakes, originally called Kellogg’s Sugar Frosted Flakes, came out in 1952. Believe it or not, Tony the Tiger, in the beginning, had to share equal billing with a Kangaroo named Katy. Both Tony and Katy the Kangaroo appeared on boxes of the cereal for the first year. They weren’t the only ones up for the … Read more
Long before modern influencers were ‘bio-hacking’ their diets, the giants of the 19th-century cereal industry were engaged in a high-stakes war of medical food myths. It was a time when a box of wheat and barley wasn’t just breakfast, it was sold as a ‘predigested’ cure for everything from malaria to appendicitis. After John Harvey … Read more
The first ready-to-eat breakfast cereal was actually John Harvey Kellogg’s granola. But it was based on James Caleb Jackson’s earlier invention, in 1863, which he called granula. So, although Kellogg’s granola was not the first cereal made, or even the first cold cereal, it was probably the first that we would consider a modern cereal. Unlike … Read more