Why Did Crystal Pepsi Fail?

Crystal Pepsi was an experiment by the Pepsi Company to market Pepsi as a clear rather than a colored beverage. The idea was that health-conscious customers, concerned about caramel coloring or other food coloring, would appreciate the clear beverage and view it as healthier. Crystal Pepsi was sold for two years, from 1992 to 1994, … Read more

The Palatable Pharmacy: Why Early Sodas Were Loaded with Drugs

Early 7up Lithiated Lemon Soda Ad

t’s easy to look back at the original Coca-Cola formula and see it as a historical anomaly—a one-time lapse in judgment by a caffeine-crazed pharmacist. In reality, Coca-Cola wasn’t the outlier; it was just the most successful survivor of an era where the line between a refreshment and a pharmaceutical was almost non-existent. While Coke … Read more

The Early Coca-Cola Imitators: The War on Rip-Offs

Early vintage coca-cola bottles with diamond shaped labels

By 1891, when Asa G. Candler bought the rights to Coca-Cola, the drink was already a runaway success. But that success invited a massive wave of Coca-Cola rip-offs looking to cash in on the “coca” craze. From blatant name-swaps like Koke and Coke-Ola to literal “clones” like Afri-Kola, the soda market was flooded with imitators. … Read more

Cocaine in Coca-Cola: The 1886 Tonic to Refreshment History

Did Coca-Cola really contain cocaine? The short answer is yes. Far from being an urban legend or an accidental contamination, cocaine was a foundational ingredient in John Pemberton’s original 1886 formula. At a time when coca-leaf extracts were touted as a medicinal marvel, the drink wasn’t just a soda, it was a sophisticated delivery system … Read more

NO, Slice Soda Is NOT Making a Comeback

Taste of Home ran an article that is sure to delight many of us ’80s kids: Slice soda is making a comeback! The headline proclaimed “This vintage soda is making a comeback and ’80s kids are freaking out.” Another headline proclaims “This Cult 90s Soda is Officially Coming Back.” Well, if you heard about this, you … Read more