Does Soda Expire? What Happens If You Drink It Past the Date

sell-by date stamped on the bottom of Coca-Cola can

Drinking expired soda is generally safe because carbonated soft drinks are not perishable and do not “expire” in terms of food safety. While the dates on Coca-Cola or Pepsi cans are “best-by” markers for peak quality, an unopened soda remains safe to drink indefinitely if the seal is intact. However, over time, the beverage will … Read more

The Pepsi Challenge Myth: Why the Sip-Test is Not a Taste Test

Pepsi Challenge, still shot from commercial

Beginning in 1980, the Pepsi Challenge became a cultural phenomenon, but beneath the viral marketing was a classic example of shoddy science. While millions were convinced by these sip-test results, the tests failed to account for a number or psychological variable that profoundly influence the results of such tests. To understand how Pepsi “beat” Coke, … Read more

Do IPA Beers or Hoppy Beers Last Longer?

glasses of beer and hops

IPA beers, or India Pale Ales, were developed to allow beers to survive the harsh, and very hot, conditions of shipping from Britain to India during the British occupation there. Basically, barrels of beer were loaded up with hops, which have a preservative quality. These resultant extremely bitter beers were probably not like the craft … Read more

Is Bottled Beer Better Than Canned Beer?

canned beers on display

You may be noticing that more and more of your favorite craft beers are becoming available in cans. Why is this happening? Aren’t bottles superior to cans for beer? Shouldn’t craft beer, which is more expensive, use the best available containers? The answer to the second question is simple. Bottles are in no way superior to … Read more

Red Wine Should Never be Chilled?

waiter or sommelier pouring red wine

If you find yourself refusing red wine, it may be because people keep serving it to you too warm! That’s right. It is a consistent myth that red wine should never be chilled. Most people think white wine should be chilled and red wine should be served at room temperature. This is generally too warm. … Read more