What Happened to Keebler Magic Middles? Manufacturing Bottleneck and the “Artisanal Reboot” Delusion

The internet is drowning in breathless retrospectives of discontinued junk food, most of them treating the demise of every short-lived novelty snack, from 3D Doritos to green ketchup, as a tragic cultural loss. In reality, most forgotten snacks earned their demise. The novelty wore off, sales plummeted, and food conglomerates pulled the plug on products … Read more

Is Mersu the World’s Oldest Dessert? Why the Question Makes No Sense

Pop history creators, whether videos or text, love to reduce complex food history questions to easily digestible factoids. One such sensational claim concerns the origin of dessert. According to this claim, mersu, a 4,000-year-old Babylonian preparation of dates, flour, and fat, is “the world’s oldest dessert.” Certainly, this makes for an irresistible hook, promising a … Read more