The Illusion in the Wrapper: How Novelty Candy Traded Flavor for Ritual
Today, candy brands compete almost entirely on taste, texture, and flavor intensity. From extreme sour coatings to single-origin dark chocolate, modern candy is engineered to deliver an immediate sensory reward. In the mid-to-late 20th century, however, a huge segment of the candy industry operated on a completely different business model: the interactive novelty candy. For … Read more





