The Banana Flour Bamboozle: How the United Fruit Company Tried to Replace Wheat Flour

In the modern baking aisle, alternative starches like almond flour, cassava, and oat flour are ubiquitous, driven by gluten-free diets and health trends. But over a century ago, a massive corporate push attempted to crown a very different alternative starch as an American household staple. During the early 20th century, particularly around the wheat shortages … Read more

Why “The Biggest Burger Chain” Isn’t Actually Dying: Food Media Statistical Illiteracy

If you read recent headlines from pop-food media, you might think the golden arches are collapsing. Articles with titles like “The Biggest Burger Chain In The US Isn’t Worth The Price, According To Customers“ and “Many Loyal McDonald’s Customers Are Done“ paint a picture of a mass exodus. They claim that lower-income customers are abandoning … Read more