What Happened to RC Cola? Why the Pioneer of the Cola Wars Lost to Coke and Pepsi
For generations across the American South, a familiar linguistic exchange played out in convenience stores, service stations, and living rooms, and in many places, it still does. It went something like: “You want a Coke?” “Sure.” “What kind do you want?” “Dr Pepper.” To ordinary consumers, carbonated soft drinks were never rigid beverage categories. Nobody … Read more





