Store Brands Aren’t Just Name Brands With a Cheaper Label: The “Same Factory” Myth
Almost everyone remembers the grocery store speech, even if families disagreed on how to give it. Depending on where and how you grew up, consumer frugality took on different forms. In genuinely poor rural households, store brands were often viewed with deep suspicion. When every dollar counted, buying an unproven off-brand was an unacceptable gamble. … Read more





