Why Zima Was Never the Flop You Remember: The Myth of the 1990s Clear Beer Disaster

As anyone old enough to remember the 1990s about the era’s biggest commercial disasters, and Zima will almost certainly make the list. A favorite butt of pop-culture jokes, retrospectives treat the citrusy malt drink as a goofy corporate misfire alongside Crystal Pepsi, New Coke, and the Arch Deluxe. Late-night television turned ordering a Zima into … Read more

Why Burger King Is Called Hungry Jack’s in Australia: Pancake Mix, Sabotage, and the $71M Lawsuit

If you grew up in North America, the name “Hungry Jack” conjures images of pancake mix, bottles of syrup, and canned refrigerator biscuits with the Pillsbury doughboy smiling from the label. It has nothing to do with a flame-broiled Whopper. Things are a bit different in Australia. There, in Sydney, Melbourne, or Perth, there are … Read more

What Happened to RC Cola? Why the Pioneer of the Cola Wars Lost to Coke and Pepsi

For generations across the American South, a familiar linguistic exchange played out in convenience stores, service stations, and living rooms, and in many places, it still does. It went something like: “You want a Coke?” “Sure.” “What kind do you want?” “Dr Pepper.” To ordinary consumers, carbonated soft drinks were never rigid beverage categories. Nobody … Read more