The Impossible Foods Narrative: Hubris of the ‘Bleeding’ Burger
The Impossible Burger didn’t just launch in 2016; it arrived as the high-tech climax of a three-decade-old narrative: Cows are bad. To build its billion-dollar plant-based meat empire, Impossible Foods stood on the shoulders of an unlikely ideological grandfather: John Robbins. In 1987, Robbins famously walked away from the Baskin-Robbins fortune to preach a gospel … Read more





