What Do Chefs Mean by Organoleptic? (The Science of Culinary Pretension)
There is a strange irony at the heart of modern food culture. On one hand, consumers are deeply suspicious of “processed” food, often fueled by the fear that companies like McDonald’s or Frito-Lay have used high-tech laboratories to design products that are “addictive.” We want our food to be natural, rustic, and “real.” On the … Read more





