What Happened to RC Cola? Why the Pioneer of the Cola Wars Lost to Coke and Pepsi

For generations across the American South, a familiar linguistic exchange played out in convenience stores, service stations, and living rooms, and in many places, it still does. It went something like: “You want a Coke?” “Sure.” “What kind do you want?” “Dr Pepper.” To ordinary consumers, carbonated soft drinks were never rigid beverage categories. Nobody … Read more

Why Did Frozen Orange Juice Concentrate Disappear? And Why It Took the Other Frozen Juices With It

Since the 1960s and up until quite recently, Americans have relied on a convenient frozen staple that allowed them to have access to fruit juice at a moment’s notice. The freezer case of almost any grocery store in America was stocked with these little cardboard cylinders labeled Minute Maid, Donald Duck. Seneca, Tree Sweet, or … Read more