Why We Believe Viral Food Myths: Potemkin Numbers
Many viral food myths have oversized influence because of one thing: Exact numbers. This psychological sleight-of-hand is what Charles Seife calls proofiness. It is the art of using bogus mathematical arguments to prove what you know in your heart is true, even if it’s not. Exact figures, or Potemkin numbers, are very proofy. They make … Read more





