Why We Believe Viral Food Myths: Potemkin Numbers

Many viral food myths have oversized influence because of one thing: Exact numbers. This psychological sleight-of-hand is what Charles Seife calls proofiness. It is the art of using bogus mathematical arguments to prove what you know in your heart is true, even if it’s not. Exact figures, or Potemkin numbers, are very proofy. They make … Read more

Is It Cheaper to Own Chickens or Buy Eggs?

raising chickens in backyard chicken coop for eggs

When food costs rise, many people start thinking about producing their own food, like growing vegetables. Egg costs have been skyrocketing, so it’s natural that people ask whether it is cheaper to own chickens or buy eggs. Someone with a brood of hens who enjoys a daily batch of freshly laid eggs may have told … Read more

Do Italians Only Eat Fresh Pasta?

Typical romantic vision of the Italian grandmother making the daily fresh pasta.

If you believe the picture-perfect postcards, every meal in Italy begins with a nonna hand-rolling egg pasta on a floured wooden board. We’ve been sold a romanticized vision where ‘authentic’ Italian food must be made from scratch every single day. But if you step out of the tourist traps and into a local Italian supermercato, … Read more