The IBU Arms Race: Why 1,000 IBU Beer is a Scientific Lie

You’ve probably heard of Fat Tire by New Belgium Brewing. For many, it was the “gateway” into craft beer—a mainstay Belgian-style Amber Ale known for its bready, toasted malts and gentle sweetness. Now, imagine being told that this beer was a “supremely bitter IPA” and that you should be careful about ordering it. This confusion … Read more

Why is Alcohol Called Spirits?

Why is alcohol called spirits? A collection of scotch whisky bottles.

If you’ve ever browsed a high-end cocktail menu, read a bartender’s recipe book, or listened to an alcohol aficionado, you’ve likely noticed a specific bit of fancy-sounding language. They don’t just call it booze or liquor, they call it “spirits.” To the average person, it can feel like industry jargon used to make things sound … Read more

Why Did Crystal Pepsi Fail?

Crystal Pepsi was an experiment by the Pepsi Company to market Pepsi as a clear rather than a colored beverage. The idea was that health-conscious customers, concerned about caramel coloring or other food coloring, would appreciate the clear beverage and view it as healthier. Crystal Pepsi was sold for two years, from 1992 to 1994, … Read more

NO, Slice Soda Is NOT Making a Comeback

Taste of Home ran an article that is sure to delight many of us ’80s kids: Slice soda is making a comeback! The headline proclaimed “This vintage soda is making a comeback and ’80s kids are freaking out.” Another headline proclaims “This Cult 90s Soda is Officially Coming Back.” Well, if you heard about this, you … Read more