Why is Alcohol Called Spirits?

Why is alcohol called spirits? A collection of scotch whisky bottles.

If you’ve ever browsed a high-end cocktail menu, read a bartender’s recipe book, or listened to an alcohol aficionado, you’ve likely noticed a specific bit of fancy-sounding language. They don’t just call it booze or liquor, they call it “spirits.” To the average person, it can feel like industry jargon used to make things sound … Read more

Why Did Crystal Pepsi Fail?

Crystal Pepsi was an experiment by the Pepsi Company to market Pepsi as a clear rather than a colored beverage. The idea was that health-conscious customers, concerned about caramel coloring or other food coloring, would appreciate the clear beverage and view it as healthier. Crystal Pepsi was sold for two years, from 1992 to 1994, … Read more

NO, Slice Soda Is NOT Making a Comeback

Taste of Home ran an article that is sure to delight many of us ’80s kids: Slice soda is making a comeback! The headline proclaimed “This vintage soda is making a comeback and ’80s kids are freaking out.” Another headline proclaims “This Cult 90s Soda is Officially Coming Back.” Well, if you heard about this, you … Read more

Absinthe 101: The Ultimate Resource on the Green Fairy

Side-by-side comparison of absinthe preparation: a traditional water drip with sugar spoon on the right and a flaming sugar cube on the left

Forget what you think you know about absinthe. It won’t trigger hallucinations, it won’t drive you mad, and it certainly doesn’t taste like jelly beans doused in cough syrup. Absinthe is a potent, anise-flavored botanical spirit historically derived from wormwood, fennel, and green anise. This notorious spirit was once the most popular drink in 19th-century … Read more