The Huge Maxwell House 1990 Branding Mistake
In 1990, before General Foods had officially become Kraft Foods, Maxwell House was the subject of one of the biggest branding mistakes ever. Okay, maybe notĀ ever, but it was a pretty big booboo. The company launched Maxwell House “Brewed Ready-to-Drink” coffee which was merchandized in the refrigerated section of grocery stores. According to the label, … Read more