The Illusion in the Wrapper: How Novelty Candy Traded Flavor for Ritual

Today, candy brands compete almost entirely on taste, texture, and flavor intensity. From extreme sour coatings to single-origin dark chocolate, modern candy is engineered to deliver an immediate sensory reward. In the mid-to-late 20th century, however, a huge segment of the candy industry operated on a completely different business model: the interactive novelty candy. For … Read more

The Kettle Chip Story: The Truth Behind the Crunch

The difference between a standard potato chip and a kettle-cooked chip is obvious. Kettle chips are thicker and crunchier. But beyond that, what is truly different about them? The internet delivers the usual romanticized marketing lore. Indeed, the phrase “kettle cooked” conjures up images of a rustic, giant iron cauldron bubbling over an open wood … Read more