The Myth of Salt Water Taffy: Boardwalk Marketing and Candy Chemistry
Salt water taffy is the quintessential American boardwalk candy. For over a century, tourists strolling past seaside confectioneries have watched mechanical pulling machines stretch long, pastel loops of the sticky treat, drawn in by a name that is synonymous with summer vacation. Naturally, a persistent myth surrounds its origins. The most famous legend claims that … Read more





