From Saci to FairLife: Coca-Cola’s Long Quest for the Perfect Protein Drink
As Pepsi was struggling to market its Yoo-hoo competitor, Devil Shake, Coca-Cola was looking to shake things up with Saci. Launched in Brazil around 1968, Saci was an attempt to market a chocolate-flavored nutrition drink. The company hoped to convince locals to adopt its offering while also addressing protein malnutrition in developing regions. Coca-Cola Failed … Read more





