How Did the Kit Kat Candy Bar Get It's Name?

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The Kit Kat candy bar, which is written on labels as one word, KitKat, is now produced by Nestle but was originally invented in York, England in 1935. However, the name Kit Kat, or Kit Cat, was not always used for the crisp wafer and chocolate treat we know today. The story starts in 1911, when a confectioner named Joseph Rowntree of Rowntree’s in York, England, registered the product names Kit Kat and Kit Cat.

The Kit Kat Club Origin Story

It is often claimed that Rowntree got the name KitKat from a popular nightclub in the West End of London called the Kit Kat. A story is told about the club’s having low ceilings so that it could only accommodate “kat” paintings, which were wide but not very high paintings from which the edge had to be snapped off to fit in the room. This is claimed to have inspired the name of the chocolate-covered wafers since they snapped when eaten.

Since the wafer product hadn’t even been invented when Rowntree registered the name, however, this story makes no sense. There was also, in the 17th century, a Whig party club in London called the Kit Kat club, which was named with the shortened form of the name of the pastry chef and pie maker named Christopher Katt, who owned a pie shop nearby their meeting place and often supplied the club with tarts. The Kit-Kat club was formed in 1703, by over 30 noblemen and other distinguished gents who wanted to further the cause of the Protestant succession in the House of Hanover. They met at a tavern on King’s Street in Westminster. However, this club was around after World War I in the 1920’s and Rowntree coined the name in 1911.

Kit Kat was also a vogue term in England, in general, at the time. During the late 1800s, there was a weekly magazine called Kit-Kat that boasted its low price (50 cents a year or one cent a single copy) but high quality. This magazine was published Keighton Bros. of Philadelphia, PA. This shows that Kit-Kat was an extant term and associated with more than just the aforementioned club.

The First Kit Kat Candy: Boxed Chocolates

Even though Rowntree registered the names in 1911, he did nothing with them until the 1920s when he used them for a box of chocolates rather than the chocolate-covered wafers, which weren’t invented until years later. These chocolates were eventually phased out. Rowntree then set his sights on making a candy bar that a man could “take to work in his pack up.”

On August 29, 1935, Rowntree introduced the “four-finger chocolate-covered wafer to London, which was greeted with great appreciation by the public. Low and behold, he did not use the snappy name of Kit Kat, but instead called the treats “Rowntree’s Chocolate Crisp.’

Fortunately, Rowntree had an observant marketing director named George Harris, who, in 1937, got rid of the boring name and introduced the Kit Kat chocolate Krisp. The product remained popular in the U.K., got through the tough times of World War II, and eventually started spreading throughout the world.

In 1950’s, when television commercials began to be made, the famous KitKat tag line “Have a break, have a Kit Kat” was born, and has stuck to this day.

Truck Load of KitKat Flavors

The KitKat bar has been offered (in various parts of the world), in over 120 other flavors besides chocolate, including strawberry, mandarin orange, cherry, and custard. None of these are all that unusual to pair with a coated wafter cookie. More unusual flavors, however, have been offered, including watermelon, cucumber, wasabi, or adzuki bean?

This diversity of flavors occurs because, Nestle, which markets KiKat everywhere besides the US (Hershey handles the US, under license from Nestle) makes special flavors of KitKat to suit the tastes of specific regions. For instance, the company offers miso, green tea, or soy sauce flavored KitKats in Japan, among others. Even more varieties sold on specific islands of Japan. Among them are green beans, yuzu fruit, red potatoes, sweet potato, blueberry, and kinako (soybean). Despite this wide array, the most popular flavor in Japan is soy sauce.

In today’s era of market research, it is common for different varieties of products to be offered to suit local tastes. For instance, Oreo changed its formula to suit the Chinese market (the Oreo cookie initially failed there). But KitKat probably boasts the greatest number of flavor varieties of any snack food, candy, or cookie.